navy, ivory, charcoal, burgundy and indigo garment samples hanging on a rail
About SALATI · Dongguan, China

A business built by people.
A name built on trust.

The story of founder Eddy Wu, the people behind SALATI and the responsibility that comes with making another brand’s clothes.

Collection study
Eddy Wu, founder of SALATI, wearing glasses and a dark jacket
Eddy WuFounder / SALATI
The founder’s story

Eddy Wu.
Responsibility comes first.

On 15 August 2010, Eddy Wu and his wife borrowed RMB 200,000 from a friend and rented a small apartment with two bedrooms and a living room. That was where they began making samples and building their own clothing business.

For the next three months, they worked on samples, but the customers they had been expecting did not come. Both had come from employed work and had few business connections. Eddy remembers nights spent unable to sleep, wondering whether their effort would lead anywhere.

The first order finally came from an older couple from Singapore who visited the studio and liked the samples. Their decision gave Eddy and his wife more than work to do. It was the first real encouragement that the business could continue.

SALATI team members and customers discussing garments at a showroom table
A present-day sample discussion at SALATI, with customers and the team reviewing garments together.
01 / The first customer / A reason to continue

The clothes stayed dry. They did not.

It rained heavily on the night they delivered that first order. Eddy and his wife wrapped the clothes carefully in waterproof bags. By the time they returned, both were soaked, but the garments had been protected. In his account, Eddy remembers the happiness of that night more than the rain.

The following year, the couple from Singapore praised the products and delivery times and asked to entrust their design and production work to the business. That confidence gave Eddy and his wife a reason to keep concentrating on product development and quality.

In 2011, they opened a garment factory with 15 workers. The business now had a team behind it, and the responsibility of making sure the work could support them.

Explore design & sampling
Industrial interlock sewing machine at a SALATI worktable
A sewing workstation in SALATI’s current archive. The people doing the work are central to Eddy’s approach to running the business.
02 / A difficult lesson / Business boundaries

A loss reaches beyond the owner.

In 2012, Eddy met a customer whose courteous manner made a good impression. The team spent three months developing samples without charge. Two orders followed. After collecting the goods, the customer disappeared.

It was the first time the business had been cheated. Eddy came away with a difficult distinction: a friendly relationship could not take the place of clear business rules.

The lesson was about more than protecting his own investment. A mistake could affect the workers earning their living at the factory and the families behind them. Setting boundaries became part of taking responsibility for those people.

Explore garment manufacturing
SALATI sample room with sewing workstations, garment makers and fabric references
The SALATI sample room in the current company archive, where the team develops garments for review.
03 / Growing the business / People and equipment

Growth came in stages.

In 2017, SALATI began using Alibaba’s international platform and exhibiting in Las Vegas. In 2019, the business expanded its workshops and opened factories in Jiangxi and Hunan, with a production workforce of 100.

Between 2023 and 2026, the company invested in production automation, including a garment hanging system and an automatic cutting machine. Eddy’s account records a production workforce of 150 during this stage.

Looking back, he puts quality and delivery at the centre of a manufacturing business. Equipment matters, but a factory depends on people doing their work carefully and responsibly. For Eddy, treating employees well is part of keeping the business alive.

Inside SALATI manufacturing
Lessons from running the business

Quality and delivery.
Responsibility to people.

The first customers gave Eddy and his wife a reason to continue. The loss in 2012 taught them to set clearer boundaries. As the factory grew, both experiences shaped how Eddy understood his responsibility as an owner.

In his account of the business, he places quality and delivery at the heart of manufacturing. Business decisions also have to protect the livelihoods that depend on the factory. Treating employees well follows from recognising how much their careful, responsible work contributes to its survival.

Those lessons remain relevant as SALATI develops garments, works with customers and invests in production. Growth brings more people into the business, and more reasons to make each commitment carefully.

Make quality the foundation.

The first customers returned because they valued the products. Eddy regards quality as a core part of a manufacturer’s ability to keep its customers.

Take delivery seriously.

Those same customers also valued delivery times. Keeping a production commitment matters alongside making the garment well.

Keep clear business boundaries.

The loss in 2012 taught Eddy to follow business rules even when a relationship feels promising. The consequences of a mistake can reach the employees and their families.

Treat employees well.

A factory continues because people bring care and responsibility to their work. Eddy believes that looking after those people is an essential part of running the business.

Company milestones / Eddy’s account

Built over time.
Developed through people.

Eddy’s account begins with a rented apartment in 2010, followed by a factory in 2011. Customer relationships, difficult lessons and investment in production shaped the years that followed.

  1. 2010
    The beginning

    A borrowed start in a rented apartment.

    On 15 August, Eddy Wu and his wife borrowed RMB 200,000 from a friend and rented a two-bedroom apartment with a living room. They began developing samples while looking for their first customers.

    • 15 August 2010
    • RMB 200,000 borrowed from a friend
  2. 2011
    The first factory

    A production team of 15.

    The couple opened a garment factory with 15 workers, following the early studio period and the confidence of their first customers.

    • Garment factory opened
    • 15 production workers
  3. 2012
    A difficult lesson

    Learning to protect the business and its people.

    After three months of sample development, a customer placed two orders, collected the goods and disappeared. The experience taught Eddy why clear business rules matter to the workers and families who depend on the factory.

    • A lasting lesson in business boundaries
  4. 2017
    Meeting international buyers

    Alibaba and exhibitions in Las Vegas.

    SALATI began working through Alibaba’s international platform and participating in exhibitions in Las Vegas.

    • Alibaba international platform
    • Las Vegas exhibitions
  5. 2019
    Expanding production

    Factories in Jiangxi and Hunan.

    The business expanded its production workshops and opened factories in Jiangxi and Hunan. Eddy’s account records 100 production employees at this stage.

    • 100 production employees
    • Reported monthly capacity at this stage: 60,000 knitted and 20,000 woven garments
  6. 2020
    The local industry

    Joining the Humen garment community.

    Eddy joined the Humen Garment Association as a council member.

    • Council membership in the Humen Garment Association
  7. 2023–2026
    Investment in production

    Adding automation as the team grows.

    The company invested in production automation, including a garment hanging system and an automatic cutting machine. Eddy’s account records a production workforce of 150 during this period.

    • Production automation and cutting equipment
    • 150 production employees
    • Reported monthly capacity at this stage: 150,000 knitted and 50,000 woven garments

Our history continues in the collections we develop and the relationships we build.

Meet the people in our archive
A conversation is a starting point

Your next collection.
A conversation with SALATI.

Send a sketch, a tech pack or a reference garment. Add your approximate quantity and the details that matter most. If something is still undecided, the SALATI team can help identify the next step.

Getting to know SALATI

A few useful answers.